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Sony’s Goal Is to Become the Nike of Gaming Gear
Published at 2022-07-11 14:07 by PushSquare News
Think about your favourite athletes across a number of sports. Whether it’s Giannis Antetokounmpo in the NBA, Cristiano Ronaldo in the Premier League, Emma Raducanu in the WTA, Tiger Woods in the PGA Tour, or long-distance runner Eliud Kipchoge, they all have one thing in common: they wear Nike gear. This is a marketing tactic as old as…
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Read the full article here. This article was originally posted in PushSquare.
