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EA Exploring ‘Thoughtful Implementations’ of In-Game Advertising
Published at 2024-05-13 10:05 by PushSquare News
Electronic Arts, the publisher everyone loves to hate, isn’t doing itself many favours among already-jaded onlookers. The company’s CEO, Andrew Wilson, has already talked about implementing generative AI into its development processes, but that same earnings call saw him discuss another contentious idea: in-game ads.
Asked directly…
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Read the full article here. This article was originally posted in PushSquare.
