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Sony Headhunts Nike Honcho to Help Build PlayStation’s Brand
Published at 2022-10-07 00:10 by PushSquare News
Sony has recruited Andrea Perez, a former honcho at Nike, to lead its PlayStation marketing initiatives. The ex-Global Vice President for Jordan Women’s will assume the role as Senior Vice President of Brand, Product, and Services marketing, where she’ll oversee campaigns relating to PS5, PSVR2, PS Plus, the PS Store, and much more. A…
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Read the full article here. This article was originally posted in PushSquare.
